Nudge, nudge: Orbit reward scheme cuts rent arrears by 500k

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Published by Brian Church for 24dash.com in Housing

Orbit Heart of England says its resident reward scheme, ProPoints, has helped reduce rent arrears by around half a million pounds. Launched in 2010, it is now being used to prepare for welfare reforms. "We have been astounded by the success of our welfare reform campaign," said Lee Steele, head of operations at Orbit Heart of England. "ProPoints has enabled us to build a culture of responsibility amongst our customers, taking ownership not only of their rent payment but also making sure their ben...

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