'Bloody appalling': Olympic ad agency's booklet 'mocks benefit claimants'

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Published by Max Salsbury for 24dash.com in Communities and also in Featured

An ad agency has released an internal booklet that has been criticised for mocking people on benefits.One blogger has described Iris's (the agency responsible for the 2012 Olympic mascots) internal staff benefits booklet as "bloody appalling".The booklet, called 'Iris on Benefits', outlines benefits offered to staff such as health and childcare alongside mocked-up pictures of working class stereotypes. Young women are shown to be smoking when pregnant, whilst many of the photos display apparent benefi...

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