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Animal antics to highlight welfare changes in new YouTube film

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Animal antics to highlight welfare changes in new YouTube film


Published by Anonymous for in Local Government and also in Bill Payments, Housing, Universal Credit

Animal antics to highlight welfare changes in new YouTube film Animal antics to highlight welfare changes in new YouTube film

Characters in a new animated online video are helping to tell people across Greater Manchester and Nottingham about important changes to their benefits.

The five-minute clip which features talking animals is being used by housing association New Charter as a fun and informative way to help people understand how they will be affected by the Government’s changes.

New Charter has posted the video on to YouTube, its website and social media sites Facebook and Twitter to give tenants important messages about their benefit cuts and how they can get further advice and support.

The main character in the video is an owl who talks to ‘tenants’ played by two dogs and two birds.

The characters discuss the different types of benefit changes including the Bedroom Tax where people with one or more ‘spare’ bedroom in their housing association home will lose between 14% and 25% of their Housing Benefit (from April).

It also looks at the Government’s new benefit caps which will limit the amount of benefits a household can get. The maximum benefits a household will be allowed will differ depending on single people, and couples living with or without children.

In addition, the video discusses Housing Benefit reductions for people living with a ‘non-dependant’ - anyone who is aged 18 or over and not a partner, joint tenant or lodger. This could be a parent, a relative who lives in the same house, a grown up son or daughter or a friend.

The video will be used to inform tenants across Tameside (New Charter Homes), Oldham (Aksa Homes) and Nottingham (Gedling Homes) where New Charter owns and manages around 18,600 properties.

It has been developed in partnership with a number of other housing associations in the North West who will also be using a version of the video for their tenants.

Tony Powell, New Charter’s executive director of neighbourhoods said: “These benefit changes will affect many of our tenants including those who are the most vulnerable and we have an important job to make sure we’re communicating the changes with tenants in whichever way we can.

“Not everyone wants to read a leaflet or listen to a housing officer so the idea behind the video was to tell people about the changes in a format that’s fun and a bit different and we hope that it will help more people to take note of the changes and their options.”


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