Housing association chief executive latest 'victim' of ice bucket craze
Published by Brian Church for 24dash.com in Housing
Another housing chief executive has taken the plunge.
Ashley Hook, the chief executive of mhs homes, completed his ice bucket challenge after being nominated by Councillor Vince Maple, Medway Labour group leader.
In a popular competition, mhs homes staff were invited to bid for the chance to pour the bucket of iced water over Hook, and the highest bidder joined Nigel Woodgate from Edmundson Electrical to help the chief executive raise over £105 for the Motor Neurone Disease Association.
Nick Atkin, chief executive of Halton Housing Trust, also took the challenge recently.
Hook’s nominations to take the ice bucket challenge included colleague Geoff Waters and Hyde’s Tony Freeman.
Hook said: "Not only is the challenge for a brilliant cause, but it is good preparation for my next charity challenge - the Great London Swim which I am completing this weekend, although I hope the water will be slightly warmer."
Hook makes the most of his spare time. He cycled 1,000 miles from Cape Wrath to Dover in 12 days in May and is climbing Mount Snowdon on 14 September, both raising money for mhs homes charity of 2014, the Kent Autistic Trust.
Since forming in 1990, mhs homes has become the largest independent provider of social housing in the Medway region, with more than 20,000 customers.