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Cunning Plan sees Facebook rent payment system created

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Cunning Plan sees Facebook rent payment system created

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Published by Max Salsbury for 24dash.com in Housing and also in Communities, Finance

Cunning Plan sees Facebook rent payment system created Cunning Plan sees Facebook rent payment system created

Social housing tenants in Salford can now pay their rent via Facebook.

ALMO Salix Homes has become one of the first housing providers in the country to launch the service.

Available on Salix’s Facebook page, the app also enables tenants to report repairs and issues; ask questions about their tenancy; and find advice on money management and budgeting.

To use the service, tenants must have their own Facebook account and visit the Salix Homes page, where they can navigate through the "simple system".

Sian Grant, Salix's director of customer and neighbourhood services, said: “Social media is now a very powerful communication tool and we found in a recent survey of our tenants that around 40% use Facebook, so we hope that by reaching out to them via this channel we will be able to engage with a much wider audience.

“With government changes to the welfare system, social landlords must ensure they make it as easy as possible for tenants to contact them, pay their rent and report any issues. We’re one of the first housing providers to do this – so it’s great that Salix Homes is leading the way in digital innovation and improving tenants’ access to services.”

Salix, which manages 8,500 homes across Central Salford, worked with Cunning Plan Marketing to develop the system.

James Adam, managing director at Cunning Plan, said: “We were delighted to work with Salix Homes to develop this new Facebook app, which will revolutionise the way tenants pay their rent and communicate with their landlord.

“While tenants may not be that active on the web in general, we know that they are extremely active on Facebook. For a tenant, it is important to be able to report a repair in real time or to pay the rent on the go, at a time to suit them, and this ground-breaking service enables them to do just that.”

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