Think South Liverpool hub is open for business
Published by Michelle Bloore for South Liverpool Homes in Housing
Lettings Executive, Mel Caryl, chats about the South Liverpoo area to potential csutomer
A Liverpool housing association is doing things a bit differently with the opening of a brand new office to attract customers into its homes.
South Liverpool Homes (SLH) opened the doors to its new office earlier this week which aims to draw new customers in, by showing them what the landlord and neighbourhoods in which it works have to offer in an ‘estate agency style’ format.
Homes that are ready to let across South Liverpool are advertised in the ‘shop window’ of the hub, attracting the attention of passers-by. Once inside, customers are treated to a personalised service where a dedicated Think South Liverpool team both promote and attract people to the area and homes available. This direct engagement allows the organisation to understand the customers’ needs better as well as establishing their suitability to homes and communities.
The new ‘hub’ is a bold move for the organisation’s ‘Think South Liverpool campaign’ which was launched early last year with the aim of increasing demand for their affordable rented and shared ownership homes, as well as changing people’s perceptions of areas such as Speke and Garston. The campaign targets potential customers across Merseyside supported by the Think South Liverpool website which advertises all SLH’s empty homes that are available to let and in time will become the first choice lettings agency for private landlords operating across South Liverpool.
Wayne Gales, Director of Operations at South Liverpool Homes, said “We launched our Think South Liverpool campaign 18 months ago with the focus on raising the profile of the area, particularly Speke, and promoting the area as a destination of choice for home-seekers. We also wanted to challenge people’s perceptions of affordable housing and tackle the ‘not for us’ barrier. We believe this kind of approach subverts traditional housing campaigns and seeks to make affordable housing an attractive and desirable option for potential customers.”
“Since its launch, we are starting to see real results, demand for our homes has increased three-fold and over 11,000 people have visited the Think South Liverpool website. We are delighted to have a new office that will enable us to accommodate the increasing number of customers in a style that is different from what people are accustomed to, but deserve. By having two separate offices, one for potential customers and one for existing customers, we will be able to tailor a more personalised service for everyone who walks through our doors.”
The organisation hopes to expand this offer to other landlords in the area so that the hub and website will become a one-stop shop for home-seekers looking to live in South Liverpool.