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Help to buy? Is that when someone guides you round Tesco? eBay?

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Help to buy? Is that when someone guides you round Tesco? eBay?

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Published by Max Salsbury for 24dash.com in Housing and also in Central Government, Finance

Help to buy? Is that when someone guides you round Tesco? eBay? Help to buy? Is that when someone guides you round Tesco? eBay?

Over 15% of 18-24 years old think the government's help to buy scheme is a personal shopping service for the over 60s run by supermarkets, a poll has found.

And the survey of 1,000 people also revealed that 11% of the age group think that help to buy is a new web service to help online traders shop more securely on sites like eBay.

Only 42% of 18-24 year olds correctly identified help to buy as a "government scheme to help first time buyers onto the property ladder".

However, those crossing the frontiers of middle age are a lot savvier, with 85% of those aged 45-54, and 94% of those aged over 55 knowing exactly what the scheme is.

The survey was conducted by Bishop's Move, whose sales & marketing director, Chris Marshall, said: “With help to buy targeted towards first time buyers, 18-24 year olds is a key demographic for the scheme.

"However, these stats will prove alarming for government officials who are relying on help to buy to ensure people fulfil their ambitions of owning a property.

“It is a concern to see that is isn’t until you reach over the age of 45 where people know exactly what help to buy; yet this demographic is very likely to be filled with property owners already.

"Clearly there needs to be some amendments in the way the government targets help to buy towards our younger generations to ensure they are fully aware of the options available to them.”

Now we'd like to know what are readers think help to buy is. From the options below, is help to buy:

A) A figment of the collective imagination that doesn't actually exist.
B) A government scheme that sees hard-up families sent a few quid in the post now and again to put towards essential goods and services.
C) A scheme that allows first time buyers to get on the property ladder with only a 5% deposit.
D) A race horse.

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