Almos' campaign scoops top award
Published by Rebecca Jackson for Acceleris Marketing Communications in Housing and also in Communities
The Acceleris team with their award
The communications agency representing the National Federation of ALMOs (NFA) has struck Gold at a prestigious industry awards ceremony for its campaign tackling the negative perceptions of council tenants and to promote social housing.
Acceleris, which has offices in Harrogate and central London, collected the award for ‘Best Public Sector Campaign’ at the Dare Awards run by the Public Relations Consultancies Association (PRCA) in Leeds last night.
Judges praised the ‘outstanding’ campaign, which focussed around dispelling the myths surrounding those living in social housing, highlighting success stories and challenging negative perceptions.
For many years, social housing tenants have been the victims of negative stereotyping within the mainstream media. Recent television shows such as Channel 4’s Benefits Street have created a one sided and biased view of those people living in social housing being portrayed as the norm.
The integrated campaign has focussed on redressing the balance and giving back a voice to those living and working within the sector. Acceleris’ work spanned media relations, events, sponsorship and publications as well as devising, managing for six years and raising sponsorship for a national awards programme. The campaign has also helped give the NFA a powerful and influential voice in the on-going national debate over how this country meets its current and future housing needs.
Acceleris Managing Director Peter Davenport said:
“The team working on the NFA account has built up considerable knowledge and insight over the years and on a daily basis shows an admirable level of commitment and dedication to ensuring the organisation’s voice is heard and its many achievements recognised.”
Acceleris has been the retained PR agency for the National Federation of ALMOs whose members manage almost 650,000 council houses around England, for seven years and has worked with the in house team to promote the ALMO model.