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Opinion: How do you create a positive and radical culture shift in housing?

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Opinion: How do you create a positive and radical culture shift in housing?

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Published by Jon Land for 24dash.com in Housing

Opinion: How do you create a positive and radical culture shift in housing? Opinion: How do you create a positive and radical culture shift in housing?

By Vic Rayner, chief executive, Sitra

Question: How do you create a positive and radical culture shift in housing?

The answer: You start with one piece of paper!

Sitra have been working in partnership with the internationally renowned Helen Sanderson Associates to bring the One Page Profile revolution to the world of housing.

We have set a challenge to the sector to gather 100 new profiles by the 1st July, and are making great progress towards that goal. Our recent workshop saw 40 energetic housing colleagues squeezed together to keen to understand how they could embed this key step towards personalisation into their working practice.

They were greeted with a montage of some of those profiles already submitted – with some fantastic examples of service user profiles, staff and board from within the sector. It was also critical to hear how some leading organisations had already adopted the approach.

Here's Steve Scown from Dimensions: “One-page profiles have become recognisable as part of 'how things are done in Dimensions'. They are part of our recruitment process and in our services, one-page profiles have enabled us to link people with similar interests and provide truly person-centred support. The embedding of one-page profiles has made a really positive impact upon how we work and our organisational culture."

The reciprocity of profiles was also critical. It was recognised as one of the only tools that we work with where it is exactly the same for both staff and clients. Both can create profiles and early introductions and conversations can focus around sharing information in a transparent and equal way.

“The engagement really improved… They would say to staff, for example, ‘Oh I didn’t realise you liked heavy metal music, I love that too!’ Some of the connections that were made were really important for people moving forward in their lives.” Ceri Sheppard, Look Ahead.

The key areas that all One Page Profiles focus on are:
What others say about me - Focusing on your strengths and things that others value about you.
What is important to me – People, routines, hobbies, values
How best to support me – what can others do to increase your wellbeing, help you create a positive and productive environment so you can achieve your goals

It sounds simple. It is simple. Of course, like all things of value, it takes time and thought. However, there are plenty of tools and resources to get you going. Sitra and Helen Sanderson Associates are also very happy to help you think through your own profile, or how you might apply with your clients, staff and board.

So – are you ready to take the challenge? Grab your template from the Sitra website and get thinking! Please share any completed profiles with Sitra by the 1st July.

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