Sign up to our Editors Choice newsletter now! Click here

Homebuyers: the six key personalities

Accessibility Menu

Menu Search

24dash - The UK's most up-to-date social housing and public sector news website

Homebuyers: the six key personalities


Published by Anonymous for in Housing and also in Communities

Partnership cooking up a storm with 500th kitchen Partnership cooking up a storm with 500th kitchen

Homebuyers comprise of six distinct personalities, according to the National House Building Council.

An NHBC online poll asked a number of questions to try and identify individual personalities among homebuyers, on subjects such as DIY and eco-homes.

The survey revealed the following six characters:

The Project Hunter – always on the look-out for an investment opportunity 'project', will knock down walls and spend time with drills and hammers to create a dream home.

The Easy Lifer – loves everything brand new, wants a move-in ready house with state-of-the art appliances and technology, and always the first to have the latest gadgets.

The Altruist – cares about the environment, and would love to install solar panels to keep down energy bills. An avid recycler, never leaves the TV on standby and always uses the washing machine on the ‘eco’ cycle.

The Interior Designer – buys interior design magazines for the latest in cushions and throws, happy to redecorate and create feature walls, but tends to shy away from extensive renovation work.

The Co-Homer – lives under one roof with adult children and elderly parents, needs multiple bathrooms, multi-functional living spaces and lots of storage to accommodate the entire family.

The First Timer – looking to get on the housing ladder with a partner or a house share with friends, prefers low maintenance property as they have used most of their funds scraping together a deposit.

Mike Quinton, NHBC chief executive, said: “The UK’s housing market is on an upward trend, and now is the time that many people are thinking about purchasing a new home. NHBC’s new quiz identifies the six different personality types of UK homebuyers and what attracts them to a property.

“Whether you are an altruist, a first timer or an easy lifer, it is worth considering whether a new build property would suit you. New homes bring many benefits – not least an annual saving of up to £1,400 a year on energy bills.”

To find out which type of home buyer you are, go to


Login and comment using one of your accounts...