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Equality and diversity is in our DNA

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Published by Becki Ord for IPB Communications in Housing and also in Communities

Clifton Robinson, Chief Executive of the Housing Diversity Network, presenting the DNA to Pendleton Together customers Neil Blackley, and James Gillard, and Pendleton Together Contract Manager Chris Brown. Clifton Robinson, Chief Executive of the Housing Diversity Network, presenting the DNA to Pendleton Together customers Neil Blackley, and James Gillard, and Pendleton Together Contract Manager Chris Brown.

THE consortium behind the £650 million regeneration of Pendleton has proved equality and diversity is at the heart of everything they do with its commitment to improve customers’ lives and deliver service excellence.

Pendleton Together has achieved Diversity Network Accreditation (DNA), a robust and comprehensive national award scheme run by the Housing Diversity Network1.

The consortium delivering the Pendleton Together regeneration project includes social landlord Together Housing Group and Keepmoat. They are working in partnership with Salford City Council.

Training provided by members of the Disability Focus Group, who look closely at how Pendleton Together works with residents who have disabilities, has received Pendleton Together a distinction for good practice.

Steve Close, the Chief Executive of Together Housing Group, said: “Equality and diversity is integral to the work we do, people are valued and treat each other with respect.

“The Diversity Network Accreditation allows us to evidence this commitment and continually challenge our services to ensure we maintain the high standards we have set in relation to fair and equal opportunities.”

The in depth accreditation process involved interviews with staff who work on the regeneration project, discussions with customers and a desktop review. This included meeting the requirements of the Equality Act 2010, Human Rights Guidance and the Chartered Institute of Housing’s Equality Charter in addressing inequalities.

Clifton Robinson, Chief Executive of the Housing Diversity Network, said: “For such a new organisation, Pendleton Together has done superbly well in demonstrating it has made sufficient progress on the Equality and Diversity agenda to enable it to achieve HDN’s DNA Award.

“Building on firm foundations laid by Salix Homes and the robust structures of the Together Housing Group, Pendleton Together has shown how it has delivered activities to raise awareness of equality and diversity issues in the wider community and built customer capacity to participate in this.

“Well done Pendleton Together for this excellent achievement.”

The regeneration of Pendleton will see more than 1,600 new homes built, more than 1,250 council-owned properties improved and a network of parks and green spaces.

However, the regeneration of Pendleton is not just about improving communities and providing better homes – the employment and training opportunities available over the coming years will be a significant part of the lasting legacy the project hopes to create for the area.

Pendleton Together is honouring its commitment to job creation by providing employment through training, apprenticeships and work experience opportunities. The project will result in the creation of 500 jobs, more than 2,000 work experience placements and job training for more than 3,200 people. 

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