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Kier Mascot Bolts to Finish Line

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Kier Mascot Bolts to Finish Line


Published by Jack Williams for Kier Services in Communities and also in Housing, Local Government

Kier's Kieran shows off his trophy for Best in Parade Kier's Kieran shows off his trophy for Best in Parade

The mascot of leading repairs and maintenance provider Kier has helped raise £10,000 for local good causes after limbering up to compete in the world’s largest Mascot Race on Sunday (13 April 2014).

Kieran, who represents construction, services and property group Kier at open days, family events and community projects, pitted himself against more than 75 mascots from across the country to raise money for Sue Ryder in the Mascot Gold Cup, held at Wetherby Race Course.

Challengers included Sue Ryder’s official mascot Sonny Sunflower, Heart Research UK’s Heartley Heart and the FA Women's Super League mascot Berry the Bear, and all raised money to help the charity continue to provide compassionate care and support for people with palliative, long-term and end of life needs.

The event also featured a Mascot Parade, where punters had the chance to place bets on their favourite characters, with Kier’s Kieran taking the prize for Best in Parade. The actual race, which followed a ‘One Minute Mascot Aerobic Warm Up’, was won by Hero the Bear from Help the Heroes and Kieran, who ran the race with a seven second handicap, managed a top ten finish.

When not taking part in sporting events, one of Kieran’s main roles involves travelling to schools across the country with Kier’s health & safety team, delivering talks to schoolchildren about the dangers of building sites and how to stay safe around construction areas.

Kier regional managing director, David Mawson, said: “Kier is always committed to supporting charities in the areas in which it works and the Mascot Gold Cup is a great way of having fun while raising money for a worthwhile cause.”

The mascots ran 220 yards, navigating six fences on their way to raising a grand total of £10,000.

Event leader, Andrew Wood from Sue Ryder, said: “The more mascots we get, the greater the fun and the more we raise for charities, in particular Sue Ryder, who provide such incredible care for those with incurable illnesses within the UK.”

For more information about Kier, visit


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