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PFI-troubled social landlord announces name change

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PFI-troubled social landlord announces name change

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Published by Max Salsbury for 24dash.com in Housing and also in Communities

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A social landlord which was last year mired in a PFI catastrophe has announced that it is to change its name.

Housing 21, a provider of housing and care for older people, has said that it will change its name to Housing & Care 21.

The 18,500-home provider had to spend £32 million as a consequence of a troubled 1,400-home PFI deal in Oldham last year.

The mistake led to then chief executive Pushpa Raguvaran stepping down from her post.

The social landlord's present CEO, Bruce Moore, explained that the name change has been designed to be "evolutionary".

Mr Moore said: “There was a strong feeling that the current name did not adequately reflect our position as a substantial care provider as well as continuing to be a respected housing organisation.”

The provider's board took the decision to change the organisation’s name but to continue to use the same typeface and typography as the existing visual identity.

The new name and logo will be launched and take effect from 1 April 2014, the start of the association’s 50th anniversary year.

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