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Apprentice campaign promotion partnership proves a success

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Apprentice campaign promotion partnership proves a success


Published by jessica.britton for Merlin Housing Society in Housing and also in Education

Merlin Electrician Mark Burnell talks to Khay Thompson who is interested in the trade. Merlin Electrician Mark Burnell talks to Khay Thompson who is interested in the trade.

A registered provider in the south west teamed up with two others close by to promote apprenticeship opportunities in its property solutions directorate.

Yate based Merlin Housing Society wanted to increase the number of applicants from under-represented groups for its apprenticeship scheme.

As well as targeted promotion to its own customers, the organisation got agreement from Bristol based Solon South West and United Communities that flyers for the Merlin roles could also be sent to their customers.

And roughly a third of the people who attended an open event designed to showcase the opportunities were from the two other associations.

“Getting customers into work benefits our organisations and the communities we all serve,” said Merlin’s Managing Director of Property Solutions, Winston Williams.

“We were really thrilled when Solon and United Communities agreed to support this initiative by letting us promote these opportunities to their customers.

“Now people who live in Merlin, Solon and United Communities properties have a better idea that their landlord isn’t just concerned  with bricks and mortar. We’re looking forward to any other opportunities to work together like this.”

Darryl Harkin, Head of Housing at Solon South West said: ”We’re keen to promote employment opportunities for our resident so when we were approached by Merlin we jumped at the chance to be involved in the apprenticeship recruitment initiative.

“Joint partnership working with other Housing Associations is the way ahead and ensures that valuable initiatives reach a much greater audience “

Jayne Whittlestone, Communities and Neighbourhoods Manager at United Communities said: “We’re committed to supporting all our residents especially young people into work. It is always beneficial to work in partnership with other housing associations and we are pleased to be part of this exciting opportunity to support future employment. Merlin’s apprenticeship scheme is a great opportunity for our residents to find out about what careers are available.”

Merlin plans to take on ten apprentices a year – some in February and some in September – and is also looking to offer opportunities across the rest of its business areas.


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