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Trust tops the charts as the most connected landlord

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Trust tops the charts as the most connected landlord


Published by Laura Beckett for Halton Housing Trust in Housing

Halton Housing Trust has been recognised for its innovative use of digital communications and being a social business.

The Connected Housing Index 2013 research, conducted by Visceral Business reviewed the online activities of 275 housing associations across the country, representing over 2.6 million households.

The Trust has climbed 10 spaces on last year’s rank to reach the top spot.

The review considered how housing providers were using popular social media networks such as Facebook, Twitter and LinkedIn, compared the functionality delivered by each landlord’s website and measured each organisations online influence.  One of the respondents to the survey described the Trust as having ‘used digital to show how fairly small housing associations can have a bigger digital profile, level of influence and effective approach to innovation than the big boys.”

This latest ranking builds upon the recognition the Trust received in 2013 when it was shortlisted for the 24 Housing magazine awards as one of five finalists for their trailblazing use of social media in the ‘Social Media Pioneer’ category.

Nick Atkin, Chief Executive at the Trust, said: “This is a fantastic achievement and once again shows how we are embracing technology to enhance the way we deliver our services, both now and in the future. It also highlights the strong base from which we are now building our plans to move to our 'Digital First' approach.

“2014 is another big year for the Trust as we have a number of plans that are now about to be turned into reality.” 

Anne McCrossan, Managing Partner of Visceral Business said:  “What's notable about Halton's achievement this year is the way digital is very obviously underpinning the whole organisation. There is an integrated approach across the web, social media and through networked technology on the ground which is creating a seamless experience and this is reflected in the results.”

With an active Facebook page and constant use of Twitter, customers are able to contact the Trust by a variety of social media channels as well as the more traditional service channels.

The Trust’s Chief Executive, who was also named by survey participants as the most inspiring leader in UK Housing in 2013, will be reflecting upon the survey in his latest blog at


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