Brickmaker cements deal to help rebuild Coronation Street
Published by Max Salsbury for 24dash.com in Housing and also in Development
Coronation Street to be rebuilt
A brickmaker is to supply 52,000 special edition bricks for the new set of TV soap Coronation Street.
It is the third time that Wienerberger’s Denton factory in Tameside has been called on by ITV to help with projects on Britain's most famous fictional street.
The special edition ‘Coronation Medley’ bricks will be used at Coronation Street's new site in Trafford.
ITV’s move to MediaCityUK has seen the programme's whole set rebuilt on the Trafford side of the canal next to the Imperial War Museum North.
First broadcast 9 December 1960, Coronation Street is the world’s longest running soap opera.
Paul Atack, manager at Wienerberger’s Denton Works, said: "We’re thrilled to be involved in such a significant milestone for Coronation Street. The show holds a special place in the hearts of millions of people around the world, and among our workers and their families, so it’s a real honour for us to have our bricks used on some the most famous and familiar properties in the country.
"A special ‘Coronation Medley’ has been manufactured to provide an exact match to the original ‘Homestead Medley’, which was originally manufactured at the Denton factory in the 1980s and 90s. The brick colouring and aesthetic appearance is also in keeping with the traditional red brick houses commonly found in the local area."
Kieran Roberts, Coronation Street’s executive producer, added: "It’s great to be able to involve local companies on the redevelopment of Coronation Street. Wienerberger’s Denton factory has a long-standing relationship with the show and provides us with a fantastic link to the heritage of the original set. We’re really pleased that Wienerberger was able to produce a product that matched the original brick work to help us recreate our lot as accurately as possible."