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Zoopla dumps West Brom after Nicholas Anelka's 'inverted Nazi salute'

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Zoopla dumps West Brom after Nicholas Anelka's 'inverted Nazi salute'

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Published by Max Salsbury for 24dash.com in Housing and also in Communities

West Brom West Brom

The property website Zoopla will end its sponsorship of Premiership football club West Bromwich Albion at the end of this season in the wake of the Anelka salute row.

The firm said it had been reviewing its sponsorship of the side since French striker Nicholas Anelka made a gesture on the pitch that some perceived as anti-Semitic.

After scoring a goal against fellow Premiership side West Ham, Anelka pointed one outstretched arm downwards while placing his other hand across his chest. The gesture is known as the ‘quenelle’ in France and is associated with comedian Dieudonne M'Bala M'Bala.

The gesture has been described as an inverted Nazi salute by critics of M'Bala M'Bala, who has been prosecuted for anti-Semitism in the past.

It was reported last week that Zoopla, owned by Jewish businessman Alex Chesterman, demanded that Anelka should not play in tonight's game against Everton. The company told West Brom its name should immediately be removed from the team's shirts if the striker takes to the field.

The property website began its sponsorship of West Brom in 2012 in a deal worth £3 million over two years.

Anelka, a close friend of the controversial M'Bala M'Bala, has claimed that the 'salute' had no anti-Semitic meaning but has agreed not to do it again.

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