AskRoyFrost.com: Deceuninck’s new campaign microsite
Published by Lucia Di Stazio for Deceuninck Ltd in Housing and also in Health
Deceuninck has launched a new microsite: AskRoyFrost.com. It’s the focal point of a new multi-media campaign with an exciting package of new sales tools, business Apps, tailored heavyweight digital marketing, and bespoke marketing support for fabricators and installers to help them grow.
Deceuninck’s new campaign opens with the question Why? - Why your PVC-U supplier? It’s the question all ambitious fabricators who believe they should be growing faster and more profitably should be asking themselves, the company says. During the campaign Deceuninck and its customers will be answering the question: Why Deceuninck?
Visitors to the site can download answers to the question, and follow the discussion via Roy’s Blog, Twitter (@DeceuninckUK and @RoyFrost1) and video interviews, as well as follow the campaign as it develops in online and print advertising, PR and direct marketing.
Roy Frost, Deceuninck’s new UK Managing Director explains: “When I joined Deceuninck, I was blown away by Deceuninck customers’ answers to my question: Why Deceuninck? And I listened for comparison to a lot of fabricators using other systems answering my question: Why your PVC-U supplier? People are not used to Deceuninck shouting in the UK, although we’ve been here a long time. But I realised that we’ve got a lot to shout about. Deceuninck really is different. We’ve got competitive advantages and innovative British solutions for fabricators and installers that other systems don’t have. That’s what this campaign is about.
“Askroyfrost.com is the ‘go to’ place for ambitious fabricators and installers to give their businesses an edge and find our latest business Apps, brochures, sales aids, bespoke marketing and expert digital marketing support to help you stand out and sell.
“I’ve always believed in a personal approach,” says Roy. “That’s why I’m inviting business-hungry fabricators to contact me via the site. You can call me or ask me to call you. Our new strategy is geared to helping fabricators and installers release their potential. We call it: Release Your Hero Within.”
If you’d like to talk to Roy visit http://www.askroyfrost.com/ to release your hero within and start growing.