L&Q launch shared ownership campaign

Published by Max Salsbury for 24dash.com in Housing and also in Finance

Housing association giant L&Q has launched a campaign to help Londoners understand shared ownership.

With 800,000 of London's households, a quarter of the total, now private renters, L&Q's PricedIn campaign has been designed to encourage people into home ownership.

L&Q - which manages 70,000 homes across London and the South East - says that it is committed to clarifying the shared ownership procedure and subsequently making the journey towards home ownership a smooth one, and claims that its campaign will simplify the shared ownership process and ensure Londoners are fully aware of the benefits.

“L&Q have been responding to housing needs for 50 years. We are using our expertise to provide a solution to a growing problem; the misunderstanding surrounding shared ownership and the lack of awareness of it. So many Londoners are paying monthly rents which are higher than the cost of owning a home under a shared ownership scheme. All that is left to do is promote shared ownership as a viable solution to getting onto the property ladder and the PricedIn campaign will do just that," said Olivia Scrimshaw, senior marketing manager at L&Q.

The PricedIn campaign will showcase some of L&Q’s one and two-bed London apartments which it claims are ideal for first time buyers.

Three and four-bedroom family homes are also available in selected areas.