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Pioneering Midlands charity scoops top award for innovation

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Pioneering Midlands charity scoops top award for innovation


Published by Sarah Thomas for Reach the People Charity in Housing and also in Communities

A pioneering Midlands charity which supports vulnerable people across the Midlands has been named the most innovative housing provider in the country.

Trident Reach the People Charity won the ‘Most Innovative Housing Provider’ category of the Housing Innovation Awards 2013.

The charity’s original and inventive approach to modern challenges was held up as a shining example at a glittering awards ceremony in London last night (Wednesday).

Based in Oldbury in the West Midlands, Trident Reach provides housing and support services to vulnerable people across the Midlands, including homeless people, the elderly, young people, those with learning disabilities and women fleeing domestic violence.

Trident Reach was shortlisted for the award from 30 entries before being selected from the final six, in the face of stiff competition from housing provider finalists Derwent Living, Stockport Homes, Places for People, Home Group and Hounslow Homes.

Anthony McCool, Charity Lead at Trident Reach, said: “We are absolutely over the moon to have won this award.

“It is a fantastic achievement for an organisation which is not a traditional housing association to have won such an accolade, particularly as we are such a relatively young charity.

“This has come at just the right time for us, highlighting the great work we are doing to diversify in order to meet the economic challenges we are all facing in the current financial climate.

“It is brilliant that this award recognises our creative approach and the hard work of our dedicated team of staff.”


The award recognises Trident Reach’s imaginative and original solutions to diversify its services and fund its work.

As many customers face cuts in their household income, the charity has developed a wide range of ‘added value’ services to help meet local needs.

These include a Rent Relief Fund to help young working people struggling to pay their rent, a Furniture Bank to help those moving into an unfurnished home, a Food Bank for people struggling to make ends meet and a Handy Person Service to help older customers with their DIY jobs.

Other initiatives include a volunteering scheme providing opportunities for Trident Reach customers as well as the local community, and working with a range of providers to offer apprenticeships for young people.

The latest accolade is one of a string of awards for Trident Reach in the past year. It has won the Workplace Diversity category of the Personnel Today Awards 2012, the Gold Equality standard, the Gold Investors in People award and a Crème de la Crème Business award.


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