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Video fundraiser hits £10K for charity

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Video fundraiser hits £10K for charity


Published by Laura Beckett for Halton Housing Trust in Housing and also in Bill Payments, Communities, Education, Universal Credit

An eye-catching video explaining the welfare benefit changes due this April has now raised an impressive £10,000 for Halton Haven Hospice.

Produced by Halton Housing Trust to explain the approaching welfare benefit changes to its customers, the informative info-graphic has been tailored by 20 housing associations, councils and Citizens Advice Bureaus around the country wanting to replicate its key messages.

Designed by award winning agency Reason Digital, views of the video on YouTube have also rocketed to a staggering 6177 hits.

Anna Lambert, communications manager at the Trust said: “We’ve received enquiries from a wide range of organisations asking if they can use our video as a tool for communicating to their customers.  In agreement with Reason Digital, we allowed others to tailor the video if they donated £500 to the Hospice. In the last four months alone we’ve raised nearly £5000.

“As our chosen charity for the last four years, we like to help the Hospice wherever we can. We aim to raise even more money in March when our staff take part in Run the Bridge.”

Halton Haven Hospice’s fundraising manager, Ciaran Clotworthy, said: “This is such a fantastic and innovative way to raise money and it’s no surprise that a company like the Trust would raise over £10,000 through this unique and creative way. I can’t thank them enough for their continued support. Without the support of friends like them, the Hospice would not be able to provide specialist palliative care to patients from Halton and surrounding areas.”

In a few months’ time, people in receipt of housing benefit will see their payments reduced if they have unoccupied bedrooms in their homes. Dubbed the “bedroom tax”, the change means that many people will see a reduction in their benefit payments if they have a spare bedroom. Universal Credit, a new single payment replacing a variety of means tested benefits will come into force in October 2013.

To view the video visit   If you are a Halton Housing Trust customer and think you that will be affected by the changes, please call 0151 510 5024 to speak to an advisor.


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