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Greenfields launches its plans for the next three years

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Greenfields launches its plans for the next three years


Published by Donata Rio for Greenfields Community Housing in Housing

Greenfields Community Housing has launched its plans for the next three years, which includes building at least 50 new homes, transforming four more older persons’ schemes and extending its employment, apprenticeship and work experience opportunities.

The Strategic Plan 2012-15 has been published, which was created by Greenfields’ staff, Board members and residents, and includes a set of commitments from Greenfields to all its customers. These include:


  • Building at least 50 new homes in the Braintree District
  • Transforming four more older persons’ schemes
  • Working with partners to create education, employment, apprenticeship, training and volunteering opportunities. It will work with residents to support new business opportunities and, through this, it aims to help at least fifteen residents gain employment, such as supporting them to start a Community Enterprise
  • Continuing to give the repairs team ‘multi-skills’ training – allowing them to provide a more efficient service
  • Generating year-on-year savings and spending those on making further service improvements
  • Improving energy efficiency in its properties and easing fuel poverty for residents
  • Working with partners to improve the health and wellbeing of staff and residents through various initiatives, including seated exercise classes, support with losing weight and stopping smoking, and much more
  • Provide training for residents to help them manage their money better
  • Establishing youth rangers and a youth forum
  • Increasing residents’ satisfaction with the service provided to 93%


Greenfields has recently celebrated its fifth birthday, so along with looking forward to the future, this anniversary is the perfect opportunity to look back at achievements.


Since 2008, over £3.5million has been spent on funding local projects which have helped to create real community spirit and benefit the lives of their residents. Using three different funds, grants have been given to many different projects and organisations, including: Halstead Boxing Club, to build a new boxing ring; the Helping Hands organisation, to help those who are trying to overcome an alcohol problem, and Braintree Women’s Aid, to provide additional support to children escaping domestic violence. In addition to this exceptional community activity, over £30,000 has been raised for several charities, including Macmillan Cancer Support and Essex Air Ambulance.


Greenfields has three Area Forums and they have dedicated thousands of pounds to improvement projects to enhance the areas where their residents live. Improvements include new lighting, parking areas, play areas and landscaping.


The team at Greenfields feels very strongly about harnessing young talent and, since inception, they have taken on 24 apprentices in various disciplines, some of whom are now employed permanently within the organisation. In addition, not only did Greenfields become one of the first housing associations with Investors in People Gold accreditation, it has now been accredited with Investors in People Champion status.


Phil Adams, Greenfields’ Chief Executive, said: “Our new vision is “to work together to provide the best homes and services to achieve the best for people in our communities.” He continued: “Working in partnership with staff, Board members, partners and residents, we believe the next three years will present plenty of opportunities to grow, share and get better at what we do. We are dedicated to being more than just a landlord and I look forward to beginning this exciting new chapter.”


The Strategic Plan 2012-15 is available to download on or by calling 01376 535400.





For all media enquiries, please contact Donata Rio at

Voice Communications

01376 460 060 /



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