Sadolin Plays It Cool With Third Phase Of Colour Transformation In Bournemouth

Published by Jo Foster for Sadolin in Housing and also in Communities

Another stage of an award-winning project involving the colourful use of Sadolin Superdec in the seaside town ofBournemouth has been unveiled.

Crown Paints’ Colour Service has transformed 30 beach huts in the Durley Chine area west of Bournemouth Pier, with ‘Ice Cream’ a nostalgic scheme capturing all the flavour of the seaside.

‘Ice Cream’ represents the third phase of a colourful transformation of theBournemouthbeach front.

The project began in 2010  with the colour scheme ‘Sunrise to Sunset’ where inspirational shades capturing the essence of the colour spectrum from dawn to dusk were applied to 75 traditionally styled, new wooden beach huts in the East Cliff area. This scheme went on to achieve global recognition, receiving a commendation in the World Architecture News (WAN) Colour in Architecture awards.

One year later, 45 beach huts at the Alum Chine area of the resort were transformed with a pastel colour scheme, entitled ‘Nudes’.

On all three occasions, Bournemouth Borough Council has used the expertise of the Crown Paints’ expert Colour Service and specification team in the town’s quest to help create the most photographed, quintessential beach huts in theUK.

Crown Paints’ Colour Service consultant Jemma Saunders - who works across Crown Paints’ brands including Crown Trade and Sandtex Trade, as well as Sadolin - has worked on each project.

Talking about the latest colour scheme, Jemma said: “Ice Cream is fun and colourful and reflective of the beach culture, a happy bright palette with vibrant hues, it pays homage to a classic sea side treat.”

“The beach landscape was the inspiration for this and the other two schemes, taking elements from anything such as a winter sun setting on the sea to crushed shells on the beach.”

The inspired use of colour at the beach huts has been warmly received by locals and tourists.  The area has already becoming firmly recognised as a magnet for colour, with film crews and artists seeking out the location as a stunning backdrop to fire the imagination - helping to set the town firmly on the map as the nation’s recognised centre for colourful, iconic beach huts.

Out of an original pool of 79 entries from destinations worldwide - including the US, China and Australia - the beach huts project was one of just two entries given the title ‘Commended’, along with the Garnier Opera’s restaurant in Paris. 

Described by one of the award judges Paul Monaghan as a ‘sophisticated selection of colours,’ each of the 75 huts was allocated a precise shade, formulated in the hard-wearing system.

It is claimed that the very first beach huts were built in Bournemouth over a hundred years ago, and today, between Alum Chine and Southbourne, there are approximately 1900 huts in prime positions along the shoreline, equating to around one in ten of theUK’s total beach hut population.

Andrew Emery, Service Development Manager, at Bournemouth Borough Council, specified Sadolin Superdec for all three phases of the works.

Andrew said: “We want people, when they think of beach huts, to automatically think ofBournemouth– and these three colourful projects undertaken with Sadolin are helping to put the town on the map for that.

“We chose Sadolin Superdec again for this latest project, as we were delighted with the great results the product has achieved over the years. The beach huts painted in 2010 still look great after the first application.”

Sadolin Superdec Opaque Finish offers sensational colour without any compromise on the superior wood protection qualities needed for the resort’s exposed coastal environment.

Sharon Smith, Sadolin brand manager, said: “The three projects undertaken at Bournemouth Beach Huts bring together one of the best displays of colour in theUK.

“This project reflects why Sadolin Superdec Opaque Finish is such a well-regarded system, due to its ability to deliver sensational colour and outstanding wood protection in all weather conditions.

“The product has superior colour retention qualities, achieved by the use of specially selected light-filtering pigments to ensure longer-lasting shades.

“It also offers up to eight years’ protection against the elements, and superb flexibility - achieving a solid, paint-like finish that won’t flake or peel.

“The system requires very little preparation, is self-priming on new timber and can also be applied over existing woodstain or paint.”

“It also remains flexible and resistant to cracking, peeling and flaking and, once applied, forms a microporous ‘jacket’ which is both waterproof and allows the wood to breathe naturally, affording enhanced, longer lasting protection by allowing natural moisture to pass through and therefore preventing any swelling up and the bond breaking away from the coating.”

More about Sadolin Superdec can be seen on video on the Sadolin Woodcare YouTube channel at http://www.youtube.com/user/SadolinWoodcare, in the episode entitled Sadolin’s Colour Palette.

This video is one of seven films produced in the ‘This Is Sadolin’ series, all designed to help specifers make the most of the premium woodcare brand’s product range.

More information on Sadolin superior wood protection is available from the Customer Relations Team on 0845 372 3425, or email info@crownpaintspec.co.uk

Specifers can also use PaintSpec Finder™ a free on-line resource at http://www.crownpaintspec.co.uk to generate tailor-made, accurate specifications for woodcare projects and others.

Users are guided through a series of brief questions to identify which Sadolin products are suitable for selection for their individual specification projects. This versatile tool may also be used to specify appropriate paint systems from the Crown Trade and Sandtex Trade ranges for use on a wide variety of additional substrates.

Ends

Press release issued by Jane Shepherd, Shepherd PR Limited, 01538 308685/308099. Mobile 07985 129315

Email jane@shepherd-pr.com  http://www.shepherd-pr.com