Shropshire care home urges shoppers to show their support

Published by kerri smith for Reach the People Charity in Housing and also in Communities

Customers and staff at a care home in Shropshire are keeping their fingers crossed after winning the support of their local Asda store.

The care home, in Maer Lane, Market Drayton, which is run by Trident Reach the People Charity for people with learning disabilities, is already guaranteed a cash windfall of £25.

And if it wins the hearts and minds of shoppers at the Asda store in Stafford Street, Market Drayton, over the next few weeks, it could be in line for a top payout of £100.

The care home was nominated by an Asda colleague as part of the supermarket giant’s nationwide Community Life programme.

Every Asda store and depot has a Community Life champion dedicated to supporting community organisations within a one-mile radius of their local store.

Emily Murray, Community Life Champion at Asda in Market Drayton, said the store was keen to involve customers in deciding which charities and local groups should be supported.

Three local causes nominated by colleagues or customers were currently being promoted within the store. These include a local scout group, heart charity, Cardiac Risk in the Young, and the Maer Lane care home.

Every shopper who makes a purchase is being invited to ‘vote’ for one of the three good causes by putting a token in the relevant box.

At the end of July, the charity or group with the most tokens will receive a £100 donation from Asda, while the other two good causes will each receive £25.

Emily says: “Here at Asda we are always on the lookout for local groups, charities and good causes that we can support and the Trident Reach the People care home fitted the bill perfectly.

“This is only the second time we have run this initiative – the previous winner was Help for Heroes – and I am sure our customers will be equally supportive of our three good causes on this occasion.

“We hope that through initiatives like this we can really make a difference to the areas and the local communities we serve.”

Trident Reach provides, care, support and housing services for vulnerable people, helping them to live independently and reach their potential through the charity's work within the community and residential services.

Maer Lane care home manager Angela Jones commented: “We are very grateful indeed for the support we are being given by Asda.

“It is extremely encouraging to know that someone nominated us as a good cause in the local area and we are keeping our fingers crossed that we will win the support of shoppers over the next few weeks.

“Trident Reach is a charitable organisation and everyone who supports us can be assured that every penny that is donated will go towards helping some of the most vulnerable people in our society to achieve their full potential.”

For more information about Trident Reach or to find out how you can support its work, contact 0121 226 5800.