Bra-vo to whg women for show of support
Photo caption: whg directors Cliff Horrrocks, Rob Gilham and Jane Preece with Cheryl Bradburne (second from right), of ‘Up for the Cup’.
A collection of colourful bras has been donated by whg colleagues to support survivors of breast cancer and a cheeky world record attempt.
More than 60 bras have been handed in by women from the Walsall-based housing organisation. Their unwanted underwear will be added to a growing collection from across the Midlands in a bid to create a record-braking ‘bra chain’ of more than 100 miles.
Following this summer’s world record attempt, the donated bras will be sorted and either recycled or sent to developing countries to be re-used.
The ‘Up for the Cup’ campaign also invited cash donations to accompany the bras in aid of the area’s breast cancer support groups. Funds raised by whg will be given to Walsall Breast Care Self-Help Group, which meets at Banks’s Stadium on the first and third Wednesday of the month from 7pm.
Breast cancer survivor Joyce Davis, a member of the group, said: “I know from my own experience that our group and others like it are so important when you are first diagnosed and in the longer term too.”
Grandmother Joyce, who runs You Wear It Well, a specialist mastectomy wear shop in Leamore, said as well as providing support and friendship to members, the group fundraises to buy life-saving medical equipment for Walsall Manor Hospital’s breast clinic.
Up for the Cup organiser Cheryl Bradburne said: “This has been a superb way to raise money for the local breast care groups and raise awareness of the effects breast cancer can have on individuals and families. Heartfelt thanks go to whg for coming up trumps.”
Jane Preece, whg Director of Organisational Development, said: “There was a great response from our colleagues to this very worthy cause and it was good fun to see such a colourful array of undergarments!”
Walsall Breast Care Self Help Group is a registered charity, established in 1983. The group has more than 700 members, male and female, and further details can be found at www.wbcshg.co.uk