Orbit launches YouTube video to help struggling home buyers

In its ongoing mission to reach as many would-be homeowners as possible, Orbit HomeBuy Agents has embraced the concept of video sharing.

This week sees the launch of a YouTube video, which tells the story of a young couple buying their first home through one of the Government’s low cost home ownership, or HomeBuy, schemes. Statistics show that YouTube’s main audience is people aged between 17-35 and so is a fantastic way for Orbit HomeBuy Agents to target this key group of would-be homeowners. The video is available to watch at: http://tinyurl.com/orbithomebuy

The idea of the video is to demystify the HomeBuy process, showing just how easy it is and taking viewers through the steps, from seeing an advert for HomeBuy in their local paper to owning their own home. What is more, the video demonstrates the affordability of HomeBuy, explaining that the nature of HomeBuy products mean buyers need a much smaller deposit and the HomeBuy product can be adapted to suit them and their circumstances. The video also reassures viewers by showing all the advice a buyer can access throughout the process from financial advisors, solicitors and Orbit’s own advisors.

Many of those who will watch the YouTube video will be privately renting or living with parents, and probably won’t realise they could afford somewhere of their own. This video hopes to provide a new way to catch those people’s eye and show them their own home could really be within their reach.

“We’re trying to connect with the thousands of people out there who are struggling to afford their own home,” said Karen Coleman, Orbit’s Head of HomeBuy Agency. “This video takes people on a journey - from making the initial enquiry right through to completion and moving into a new home.  It outlines how simple the whole process of applying for, and buying, a home can be and dispels some of the misconceptions that people might have about affordable housing.

“We are always trying to speak to people in new ways that suit them and this is a continuation of that. We hope this video will appeal to people and encourage them to make further enquiries and ultimately take that first step on that ladder to home ownership.

“DVDs are also available and we are distributing these to all of our stakeholders who we work with in the promotion of HomeBuy, ensuring maximum exposure to our target market.” 

The location for the You Tube video is the Liberty Park development in Coventry and has been produced with the co-operation of house builder Wates Living Space.

For further information, please visit Orbit HomeBuy Agents website www.orbithomebuyagents.co.uk or call the Orbit HomeBuy Agents team on 03458 50 20 50.