'Facebook' drinking game kills British man
Published by Max Salsbury for 24dash.com in Health
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A British man has died after taking part in a social media drinking game, it is believed.
Isaac Richardson from Essex died yesterday after drinking a fatal amount of spirits and wine.
It is thought that Mr Richardson has become the first British victim of 'Neknominate' - a craze currently sweeping sites like Facebook which sees people post videos of themselves drinking large amounts of alcohol and goading others to copy them.
Mr Richardson, 20, was taken to hospital after swallowing the alcohol at his place of work in south London, but died in the early hours of Sunday.
A spokesman for the Metropolitan Police confirmed officers were called to a south London hospital on Sunday after receiving reports that a man had been pronounced dead. He added that the death was being treated as "unexplained".
'Neknominate' has been implicated in the deaths of two men in Ireland earlier this month.