Crown Paints Supports Climate Week Sponsorship At Ecobuild
Published by Jo Foster for Crown Trade in Environment
left to right, Vernon Kinrade, Rachel Demaine, Mark Lloyd and Jim Sweeney of Crown at the company’s Ecobuild stand
Crown Paints marked Ecobuild with prominent support for Britain’s biggest climate change campaign, Climate Week.
The UK paint manufacturer was a supporting partner of the initiative, which used high profile celebrities and community events to inspire a new wave of action to create a sustainable future.
On the eve of Ecobuild, representatives from Crown Paints visited the House of Commons where Climate Week was officially launched, before making the journey across the capital to Excel in the Docklands for the three day Ecobuild event.
Days earlier, Crown secured the prestigious Green Manufacturer title at the Insider Made In The North West Awards, for its company-wide commitment to forging a low carbon manufacturing future for the region.
Crown - which has its manufacturing facility and headquarters at Darwen, Lancashire, as well as another manufacturing site in Hull and Crown Decorating Centres nationwide - won the accolade for its ‘Earthbalance’ programme, which engages the whole company and its supply chain towards the considerable target of reducing its greenhouse gas emissions by 10 per cent by 2015 – and 25 per cent by 2020.
‘Earthbalance’ sets the standard in embedding sustainability at the heart of a business and has seen Crown gain increasing recognition as being among the top tier of sustainable businesses in the UK.
From its stand at Ecobuild, the team from Crown shared information with visitors on how the company’s approach can support specification professionals in areas including reduced waste streams, the achievement of BREEAM ratings and products offering extended maintenance cycles.
Visitors were also able to find out more about Crown’s investment in carbon footprinting technology, which is also helping the company achieve its sustainability goals. This process enables the company to measure the footprint of all products across its range, including the specification brands of Crown Trade, Sadolin and Sandtex Trade, and then make the necessary changes to reduce the carbon output, without affecting the quality of the paint.
Mark Lloyd, Crown Paints’ Sustainability Manager, said: “We had a really busy time at Ecobuild.
“More and more specifiers are understanding the work we do in terms of sustainability, and its value to them for their own projects.
“We see sustainability as a mission for the entire organisation. It’s not just about filling a market niche; it’s about changing the way we do business.
“Our focus is to minimise energy, reduce, re-use or recycle waste wherever feasible and develop continuous improvement programmes and innovation initiatives to inspire products and processes with the lowest possible ecological impact. All this is undertaken with an absolute commitment not to affect our products’ performance adversely.
“We also apply responsible raw material sourcing, considering the environmental and ethical effects of raw materials used within our business – and by measuring and evaluating the carbon footprint of everything we do, we can make improvements, without impacting on the quality of the paint we produce.
“This means specifiers can be assured that they benefit from high performing quality paints, which maintain their protective and aesthetic qualities for the longer term – in itself a sustainable outcome.”
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