Nationwide ESRC-funded Seminar Series to discuss issues of marketplace exclusion
Published by University of Leicester Press Office for University of Leicester in Education
A six-part Economic and Social Research Council (ESRC)-funded seminar series entitled ‘Marketplace Exclusion: Representations, Resistances and Responses’ seeks to shed on light on how today’s markets and marketing excludes and alienates many consumers.
The series aims to raise awareness of the whole concept of marketplace exclusion which at present is only poorly specified in academic and policy circles. Consumer research and marketing theory often fails to capture those who fall in-between or outside established groups, categories or classes.
The series organisers are all recognised scholars in the fields of critical marketing, consumer research, organisation studies and community cohesion.
This inter-disciplinary mix offers new insights allowing us to focus on the ways in which the workplace and local community context play into this form of exclusion. As well as discussing theoretical marketing problems and solutions the six seminars will also explore the operation of current policy designed to mitigate against the impact of marketplace exclusion with a particular focus on community-based initiatives, which are high on the government’s agenda in attempts to tackle exclusion.
The first seminar of the series, entitled ‘The In-Betweeners: Unrepresented Consumers in Marketing Theory and Practice’ is organised by Professors Michael Saren and James Fitchett of the University of Leicester School of Management starting on Monday 20 January 2014 between 10:00am – 4:00pm in Stamford Court on the University campus.
It will explore the exclusionary tensions in marketing theory and practice and the mechanisms through which individuals and communities are excluded from the resources and opportunities provided by the market.
During this seminar, Amanda Earley, a new lecturer from the School of Management at the University of Leicester, will consider two different forms of media that have hosted representations and responses to the ‘Great Recession’: American television and Occupy Wall Street.
Professor Michael Saren, Professor of Marketing at the University of Leicester, said: “Like work, employment and political rights; participation in the market is an essential aspect of social cohesion and social relations.
“But the market is not an even playing field. Not everyone is able to compete in this game on equal terms because of lack of information, poor educational level, lack of support in the home, disability or poor access to jobs and forms of credit.
“This seminar will bring together leading scholars, early career researchers and relevant user groups that are interested in the intersections between marketplace participation and community cohesion.”
Keynote Speakers at the first seminar are:
- Amanda Earley (University of Leicester)
- Prof. Yiannis Gabriel, (University of Bath)
- Dr Lizzie Nixon (University of Nottingham)
- Jamie Peatte, (Director of Planning and Insight, Mcann Erickson Manchester)
Each seminar is designed to offer inter-disciplinary insight as well as viewpoints from practitioners and policy makers. The series will consist of five one-day seminars and a theatre production followed by a practitioner workshop for the sixth event.
Each event will have around 25-30 participants, and will comprise 3-4 speakers. The seminars will run throughout 2014 and 2015.
The first seminar is to take place on Monday 20 January between 10:00am – 4:00pm at Stamford Court at the University of Leicest