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Sun shines for Magenta Living’s ‘Say No To Litter’ event

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Sun shines for Magenta Living’s ‘Say No To Litter’ event


Published by katiejones for Magenta Living in Communities and also in Environment

A bright sunny day blessed Magenta Living residents in Rock Ferry last Thursday, as the community united to ‘Say No To Litter’. 

Orchard Court off Brougham Avenue has been identified by Magenta Living’s Resident Involvement and Environmental Services teams as a hot spot for litter and fly-tipping, so the family event was planned to help deal with the issue. 

The aim of the event was to help Magenta Living understand more about individual resident needs when it comes to dealing with waste; from making sure they have sufficient bins based on family size to letting them know about BERT – the Bulky Environmental Refuse Team. 

Refreshments were served from the Magenta Living event trailer, and the good weather enabled families to enjoy a number of fun activities such as; face painting, balloon modeling, children’s games like Eye Spy where the youngsters looked for graffiti, weeds, litter and repair issues, healthy food tasting and a community clean up.


A door knocking survey was carried out to discover why some residents are not disposing of their waste properly. The Environmental Services Team provided tenants who did not have a bin, and did not know how to get one, with new bins as a good will gesture, provided them with recycling information leaflets and Streetscene’s phone number (0151 606 2004) so they can get replacement bins in the future. They were also informed about the potential on the spot fines of £75 for littering and £100 for leaving bins out on non collection day. 

Lorraine Anderson, Resident Involvement Manager, says: “We were really pleased to hold the ‘Say No to Litter Event’ on the Beaconsfield Estate as we are working closely with the Chair of the Residents’ Association, Anne Parsons to tackle issues that matter most to the community, including litter and flytipping. We plan to hold further events in this area to encourage more customers to engage with us and empower them to be part of the solution.” 

Maureen Davies, Environmental Services Manager at Magenta Living says: “Events like this one are essential for us to gain insight into why litter and other waste is dumped. It’s unsightly and detrimental to a number of neighbourhoods across the borough, and we will go to great lengths to eradicate it. Support from residents is vital for us to make head way with this issue.”


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