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Sheffield sports initiative attracts wide support

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Sheffield sports initiative attracts wide support


Published by Anonymous for Sanctuary Housing Association in Communities and also in Housing

Objective 4.8 supporters and young football players at launch event Objective 4.8 supporters and young football players at launch event


A £14 million housing project in Sheffield is set to deliver far more to the local community than the new homes currently under construction.

Leading housing and care provider Sanctuary Group and its contractor Keepmoat are working together to create 131 new homes in Errington Road in the Arbourthorne district of Sheffield, with the first phase of 56 new homes due for completion next spring.

With 52 apartments for the over 55s on the site and four bungalows designed for people with mobility difficulties, the development will undoubtedly offer direct benefits to older people and those with mobility issues. However, these are by no means the only groups in the community to have their lives enhanced by the scheme.

The Sanctuary and Keepmoat partnership offers more than high quality housing to the communities it is working in, and people living in Arbourthorne are set to receive a real boost from their investment. Two young people from Sheffield have already been offered apprenticeships on the Arbourthorne site through the partnership, and the organisations have now linked up with Springs Academy to offer their support to Objective 4.8, a voluntary group in Sheffield which aims to engage young people through sport (see footnote for more about Objective 4.8).

Lead organisation, Objective 4.8, set up a summer initiative supported by Sheffield United Community Foundation, and co-funded by South Yorkshire Police and Crime Commissioner, Shaun Wright, to provide free football sessions to local young people in the area.

Sanctuary and Keepmoat have chosen to further support this worthwhile initiative by making a generous cash donation (of £5,000) to the scheme as well as providing funding for football boots for two local Arbourthorne residents, who play for Sheffield United’s Under 18s team.

To celebrate their involvement with Objective 4.8 and the football initiative, partners Sanctuary and Keepmoat hosted a launch event at Springs Academy on Monday 9 December.

This was an exciting event for all those involved with over 100 local people participating. The young people showcased their sporting skills and also showed a film they had made to promote the activities of Objective 4.8. Local celebrities attended to lend their support – including boxer Johnny Nelson,  football referee Howard Webb and retired football referee Uriah Rennie.

Colleen Eccles, Sanctuary’s Director of Neighbourhoods, said: “Sanctuary’s interest in Arbourthorne extends beyond providing high quality affordable housing. We also want to work with the community to do more for those who live there and we are proud to be part of this football initiative which provides positive activities for young people, right on their doorstep.

“It’s fantastic to see local celebrities lending their support to the scheme and their presence at the launch event certainly gave a great boost to everyone involved.”

Nathan Brough, Regional Operations Manager at Keepmoat said: “At Keepmoat, we are committed to working with our partners to leave a lasting legacy for the communities in which we work. Regeneration isn’t just about bricks and mortar, it’s also about making a difference for local people, and it’s great that we have been able to do this in Arbourthorne.”

Sean Greaves from Objective 4.8 said: “We have worked hard to engage young people in the area and we now have over 70 young people attending each session. Thanks to the support of Sanctuary and Keepmoat, we can extend our sessions to benefit many more young people in the future.”

- Ends -

Notes to editors:

Picture Captions:

Photo 1 – Sanctuary and Keepmoat present a cheque to support Objective 4.8 and the football initiative.

Photo 2 – Objective 4.8 supporters with some of the young players during the launch event.

Objective 4.8

More information on this initiative is available at .

About Sanctuary Group

Established in 1969, Sanctuary Group is responsible for the provision of social housing, care and management services across England and Scotland. It owns or operates over 95,000 units of accommodation and employs more than 10,000 people.

The Group operates under a not for profit umbrella, with surpluses reinvested into the provision of affordable housing, the maintenance of existing properties, and the development of new services for customers.

Sanctuary is an Industrial and Provident Society, an exempt charity under the Charities Act 1993 and is regulated by the Homes and Communities Agency.

For more information, please contact Julie Wedgbury, PR officer - development, on 01905 334693 or Sophia Wolsey, PR & Events Coordinator, on 01905 335318.


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