How much thought do we actually put into Present Buying?
Published by D Brown for Brett Janes in Communities
Everyone has different types of family members, and you’re included in that range of types. Even though they might not admit it, they all of different expectations of what sort of calibre their presents will be from each person. They will also come to expect a certain level of present from you, despite any efforts from yourself to keep it fresh and surprising.
This is the point where you may be thinking ‘that doesn’t matter, it’s the thought that counts,’ but that statement is in dire need of an extension: what does it count towards? Yes, to an extent it refers to the quality of the present, but that is rarely true to any point where it will be useful for the recipient. You can put a lot of thought into which pair of neon sandals are the best, but if the recipient doesn’t like neon or sandals it will still be a rubbish gift.
I think the phrase really means that the more thought you put in, the more you are happy with the present, not necessarily the person who gets it.
That doesn’t make it bad
The immediate conclusion you could make here is that you, just me, or everyone is incredibly selfish when it comes to buying Christmas presents for people, but that’s not true. There is an extra thrill you can get from a present if you really enjoy it yourself. The hard part is combining your enjoyment of something with how much you think the other person will.
If you’re handed a Christmas list by someone, always go for your favourite item on there. This means you’ll probably be equally excited when the recipient opens their present, and, ultimately, everyone has a better day.
Top 10 Nothing
If you have trouble with the thought bit and can’t think of anything, and have no list to consort for the answer, try to avoid top 10 lists at all costs. There are millions of top 10 lists for him, her, kids and every variant of relationships you could have with people. These lists are kind of depressing though, while they do offer some extremely general suggestions of what someone may want for their Christmas present, general is all they can ever be. Without the writer/blogger/copywriter knowing the person they can never offer a reasonable or special gift to your loved ones.
Dads = beer & golf
Yes, generally, beer and golf-based things will go down well with dads, but instead of going for the stock presents that a lot of people will be getting for Christmas, why don’t you put that extra thought into finding something that connects you, your dad and golf/beer together, for example, getting an engraved golf ball with the name of the first course he taught you to play at, or the date of the first time he took you to the pub on a pint glass.
Again, these options can only be general as they come from someone who doesn’t know your intended recipient, but hopefully it will make you think about the thought process involved in good present buying, rather than which specific presents are actually good.
As hinted above, a seemingly neutral gift can become a little bit more special if you add a personalised touch to it. Sites like www.gettingpersonal.co.uk have good Christmas gift ideas that include personalised gifts amongst the normal ones.