Unity Trust Bank boosts its social economy team with two new appointments
Published by Sarah Gilbert for Unity Trust Bank in Communities
Birmingham based Unity Trust Bank, which provides specialist banking services to social economy organisations such as charities, social enterprises, councils, social landlords and trade unions, has announced the promotion of Adam Ruffinato, former Relationship Manager for the North West, to its new Head of Social Economy position, and welcomes Steve Cronin to the brand new post of Head of Lending – Social Economy.
Adam brings 13 years experience in banking and social finance, including previous roles covering property finance and the mutual sector. Having worked as a Relationship Manager for Unity for over four years, he has an in-depth understanding and knowledge of the social economy and the key role Unity Trust Bank plays within it. He has a passion for and is committed to the sector and its ongoing development, both in his role at Unity and as a Trustee.
Adam Ruffinato said: “I moved to Unity Trust Bank almost five years ago because of its social values and its drive to deliver a sustainable double bottom line. This chimed with my own values and enabled me to do what I was good at in an organisation with genuine intentions of producing positive social change.
“Unity has a strong position in the social economy, as a bank and also as a social enterprise in its own right. In my new role I will be supporting our relationship management team around the UK, helping them to raise awareness of our services, whilst also working with our strategic partners at a national level.
“It is an exciting time for the social economy and here at Unity we want to be a driving force in the debate around social finance, generating positive change in areas such as community finance, housing and community cohesion.”
With a background in the commercial and corporate banking sector, Steve joins from Clydesdale Yorkshire Bank where he worked for over 9 years across a range of leadership roles around the Midlands. At Unity he will lead a specialist team of Relationship Managers in the social economy and trade unions sectors, to develop new products and achieve business development and social impact aims.
Steve Cronin said: “I was attracted to Unity as a niche bank that is different to the mainstream banks. I wanted to play a key part in supporting the bank’s asset growth and to work with its social economy customers to achieve positive change in local communities. There is a natural fit with my own core believes around integrity and professionalism and its responsible banking ethos.”
Peter Kelly, Business Development and Marketing Director at Unity Trust Bank, said: “Adam’s experience in the wider banking sector and as our Relationship Manager for the North West will be invaluable in his role as Head of Social Economy. Likewise, Steve’s previous success and extensive experience working in the small to medium sized business market place will be really beneficial for our customers. Both will be out in the regions supporting our Relationship Managers to help customers across the UK adapt and respond to an ever-changing socio-economic environment, with the aim of boosting the economic development of the local communities that they support. We are delighted to appoint both in their new roles and I am in no doubt the team will continue to deliver outstanding service to both existing and new customers.”
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