Business Drivers Targeted In New Campaign
Published by webmaster for Surrey County Council in Communities
Businesses in Surrey are being encouraged to play their part in helping to cut casualties on the county’s roads in a new campaign launched by the Surrey Safety Camera Partnership.
Employers and those that drive as part of their duties are being reminded of the possible disastrous consequences of speeding on the roads whilst at work. The campaign focuses on both the human cost in terms of death and injury and the economic costs to the employer if workers are involved in an accident or subsequently receive a driving ban.
National research shows that one third of all crashes involve someone driving whilst at work. This is thought to be because drivers are rushing between appointments to meet deadlines or distracted by thoughts about their next meeting - and those who speed are much more likely to be involved in an accident.
The Surrey Safety Camera Partnership will be using radio adverts, billboards, petrol pump nozzle advertising, articles in the business press, mailshots, posters and local newspaper advertising to put this important message across throughout the rest of September and the whole of October.
The campaign, titled: A fine. Your Licence. Your Job. A Life? will run across the whole of Surrey with billboards in Guildford, Woking, Redhill, Leatherhead, Hersham and Epsom.
Surrey Safety Camera Partnership’s Project Manager, Duncan Knox, explained: “The aim of our campaign is to remind employers and employees of the value in driving at safe speeds and observing speed limits - for the sake of their lives, their jobs and for the sake of their business. We want businesses to think about the potential costs in lost productivity, sick pay and increased insurance premiums if an employee is involved in an accident, or the cost of replacing staff who receive driving bans.”
Traffic accidents account for almost half of all accidental deaths in Britain. While speed is not the sole cause of collisions, it is a major contributor to the number of casualties on the roads - and makes the consequences of those accidents far worse.
Transport managers or employees who would like to receive a special drivers’ information pack, which includes some hard-hitting posters, information and promotional items, should email Partnership Communications Manager, Adrian Creek at firstname.lastname@example.org or ring 01483 466816.
Press release issued: September 14 2006