Soha residents take on household names for national accolade

Published by SOHA for Soha Housing Ltd in Housing

Residents of Oxfordshire housing association Soha Housing who produced the landlords’ 2010 Annual Report have been shortlisted for a national communications award.

‘Points of View’, written and designed by Soha residents, was chosen by Corporate Communications Magazine to be amongst five finalists for the best Annual Report by a non-profit organisation.  Soha now goes head-to-head against the likes of the BBC and St John Ambulance at the awards in London next week (23 November).

Resident Involvement and Marketing Manager at Soha, Lisa Morris, said, “This is a huge accolade for the 25 residents who started the project as largely untrained amateurs.  We commissioned an agency, Marketing Impact, to translate residents’ words and photography into a fully-fledged Annual Report, but without the residents’ ideas there would have been nothing for them to work on!  2011 is the fourth year that residents have led on the report – we believe firmly that an Annual Report shouldn’t be a ‘company makeover’ – residents need answers to their questions, not a report of what Soha wants the world to know.”