Broadland Housing Association takes its tenants ‘to infinity and beyond’

Published by Rebecca King for Broadland Housing Association Ltd in Housing and also in Communities

Broadland Housing Association kept families entertained on August 18th by offering free cinema tickets to all tenants and children, to watch Toy Story 3 at the Hollywood Cinema, Great Yarmouth.

The initiative, which was originally piloted in October 2009, has proved very successful and Broadland Housing Association will continue to offer these events throughout the year. 

Not only did the tenants get to watch the film and enter plenty of competitions but every child received a ‘Film Feast,’ which included a free drink and popcorn.

In return, Broadland Housing Association asked all tenants to participate in a brief interactive quiz before the film started. The questions related to use of the internet and social networking. It was an important opportunity for the tenants to get involved and feedback on how they like to be communicated with. The responses were shown on the big screen instantaneously through the use of interactive handsets.

Sarah Mortimer, Head of Marketing at Broadland Housing Association, comments: “We know it can be hard to keep the kids entertained during half-term, which is why Broadland Housing Association offer our tenants the opportunity for some peace and quiet for a couple of hours! The Great Yarmouth event received overwhelming demand for tickets and we are already planning another event for those who missed out.

“Overall the cinema events have proved really successful and we have received some fantastic feedback from the 400 or so tenants who have attended the various dates. For some of the children, it is their first trip to the cinema, which makes the event even more worthwhile! 

“Since we started rolling these events out we have noticed other housing associations within the areas are starting to replicate our method, which is great as we can share best practice with other organisations.”

For more information on Broadland Housing Association visit www.broadlandhousing.org or call 0303 303 0003.