Gentoo urges Sunderland residents to 'Report It' in new ASB campaign

A new campaign has been launched urging people of Sunderland to report anti-social behaviour.

The “Report it” campaign has been created by people and property business Gentoo working in partnership with Northumbria Police and Sunderland City Council to help fight anti-social behaviour on the streets of the City.

Gentoo Sunderland will be asking customers to come forward to report any anti-social behaviour or suspicious activity they may have witnessed and not to keep it to themselves.

Michelle Meldrum, Deputy Director of Gentoo Sunderland said: “If people witness anti-social behaviour in their neighbourhoods I would ask them to pick up the phone and let us know.  It is important that our customers know that they can report Anti-social behaviour anonymously.

“Tackling anti-social behaviour is high on Gentoo’s agenda and we are committed to ensuring that our communities are safe places to live.

“The message is – “See it, Report it, Stop it”. In doing this, you can help us  to deal with anti-social behaviour in Sunderland.. With help from residents, we can ensure perpetrators are caught quickly and prevent an escalation of the anti-social behaviour.”

A series of advertisements and leaflets are to be distributed throughout the City with direct numbers for Gentoo’s Neighbourhood Safety Team, Northumbria Police, and Sunderland City Council’s ASB helpline.

For more information about the Report it campaign, please contact 0191 525 5000.