OFT launches fake websites to warn of bogus health cures » Housing » 24dash.com

As part of its Scams Awareness Month, the OFT has launched two spoof websites to warn consumers of the dangers of 'miracle' health and weight loss scams that cost UK consumers an estimated £20m every year.

Employing similar techniques to those used by scammers, the OFT will be drawing consumers to the spoof - but initially convincing - miracle cure sites and then revealing that they are the victims of a potential scam. Internet banner advertising, sponsored links on search engine sites, and keyword techniques that push the sites higher up in online searches, will be used to drive consumers looking for health or slimming treatments to the fake websites.

The websites can be found at: http://www.consumerdirect.gov.uk/fatfoe and http://www.consumerdirect.gov.uk/glucobate

The first website, for 'Fatfoe' pads, claims that the product 'sucks out excess fat and cellulite while you sleep' so that you can enjoy your favorite foods and still lose up to twenty pounds of weight a week. The second website, for 'Glucobate', claims that the product is 'the all-natural diabetes breakthrough' that diabetics have been waiting for with 'the healing aromatics of muskmelon'. But consumers who try to order from the websites are redirected to a page explaining that the products are fake, posted by the OFT to warn about the dangers of such scams.

The initiative is being supported by Sense About Science, an independent charitable trust which responds to misrepresentation about science, and leading diabetes charity Diabetes UK.

Every year an estimated 200,000 UK consumers waste money on 'miracle' cures for everything including baldness, obesity, impotence and old age. The OFT has previously taken action to stop a variety of misleading claims, ranging from a suction pad worn on the foot which claimed to suck out excess fat though a 'trap door' in the skin, a 'negative calorie' chocolate of which it was claimed 'the more you eat the more you lose', and a strip placed on the tongue that claimed to be 'five times more powerful than any other impotency pill, spray or cure'.

The OFT advises consumers to be wary of miracle health products that:
* claim to be a medical 'breakthrough' - often scammers falsely say the product has been successfully tested and fabricate scientific 'experts' and institutions,
* use questionable 'success stories' - scammers often use fake customer testimonials,
* offer a 'no risk' money back guarantee to try and convince you the claims are genuine - scammers will just take your money.

Mike Haley, OFT Director of Consumer Protection, said: “Miracle health scams target vulnerable people who are desperate to lose weight or find a cure. The products are often worthless and can even be dangerous with untested and potentially harmful ingredients. Always seek professional advice from your doctor or pharmacist before you part with your money.”

Diabetes UK Care Advisor Zoe Harrison said: “Companies offering fake supplements often play on the most vulnerable members of society and in the vast majority of cases there is no evidence to suggest the 'medication' is safe for people with diabetes to take, let alone help them manage their condition.”

Alice Tuff, Development Officer at Sense About Science said: “The internet is cluttered with adverts and chat-room conversations testifying to 'incredible' benefits from untested, sometimes bogus, cures and treatments. The emotional and financial costs of these for the people who get drawn in can be huge and it is vital that we keep promoting public vigilance in tackling this serious problem.”