Psst... TreeHouse and Save the Children to attempt to break the Guinness World Record for the longest ever game of Chinese Whispers...Pass it on!

Arsenal Football Clubs Emirates Stadium is set to host an attempt to break the Guinness World Record for the longest game of Chinese Whispers.

The record attempt involving more than 1,200 children will be staged on July 11th on behalf of Arsenals designated Charity of the Season TreeHouse, the national charity for autism education, and Save the Children.

Organised by BI, the UKs leading communication and motivation company in partnership with Arsenal FC, TreeHouse and Save the Children, the record attempt will see children aged 7-11 from the Milton Keynes area, join forces with children from north London who participate in Arsenal in the Community initiatives and childrens groups associated with both charities.

With monitors from Guinness World Records in attendance and cheered on by celebrity supporters and two Arsenal legends, the children will form a huge circular formation seated in Emirates Stadiums lower East Stand, before starting the Chinese Whisper with a secret message.

The message will then be passed from child to child around the circle until it arrives at the end of the chain and as with most games of Chinese Whispers, the final message is expected to be very different from the original.
Money raised through the event will be used to further TreeHouses plans to open a National Centre for Autism Education in north London and will raise money for Save the Childrens biggest-ever global campaign to stop the 10 million children who die each year before their fifth birthday.

The event partners will be working with all the children involved in the run up to the record attempt helping them practice the game, highlighting the value of face-to-face communications and raising awareness of the work of TreeHouse and Save the Children.

A dedicated website www.chinesewhisperworldrecord.com has been launched by the partners to assist with fundraising and track the progress of the Guinness World Record attempt.

Vicky Lincoln, Fundraising Manager at TreeHouse comments: This is a great opportunity for us to raise awareness and educate the public about autism education. Although children with autism do find communication more difficult, education can make a dramatic difference. The fact that pupils from TreeHouses school are taking part in the Chinese Whisper record-breaking attempt is a great example of education enabling children with autism to participate alongside their peers.

Tanya Steele, Director of Supporter Relations and Fundraising at Save the Children says: Save the Children is asking people to be a part of our biggest-ever campaign to help save a childs life. Through the Chinese Whisper Record Breaking attempt children from the UK will help save childrens lives around the world and show that its simple to save a life; we just need to spread the word and take action.

Ken Friar, Director of Arsenal Football Club comments: This promises to be an exciting event here at Emirates Stadium, the Club is honoured to participate in a record breaking attempt in the name of two worthy causes. This event is a great way to end a fantastic season-long partnership with TreeHouse and we wish everybody involved in the day the best of luck.

Richard Bandell, Managing Director, BI adds: Attempting to break a Guinness World Record for these two amazing charities at Arsenal Football Clubs Emirates Stadium is a hugely exciting challenge, but this event is all about enabling kids to help other kids and showing them that giving can be even more rewarding than receiving.