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A worrying shortage of experienced care staff has led one London-based housing association to throw open its doors to would-be employees interested in working with Asian elders at its specialist registered care scheme, Aashna House in Streatham.

Run by ASRA Greater London Housing Association, Aashna House played host last Friday (21 July) to a recruitment open day which attracted care professionals eager to find out more about working in a residential care home.

Recruitment into the sector has hit crisis point as changing structures within Asian communities mean that traditional, family and home-based care is no longer guaranteed.

"This is a growing challenge,” warned ASRA’s Human Resources Manager, Hansa Bharadia. "Providing residential care is not always seen as an attractive career option by many Asians, yet it can be hugely rewarding.

"Increasing diversity and new ways of living bring many benefits, but they have also left some older members of such communities facing a vulnerable, fearful or potentially homeless existence.  This makes our residential care homes, like Aashna House and the staff who work here, so vitally important.”

At the open day, Hansa and the care team highlighted the career opportunities available, with visitors also able to meet residents and see first hand just what the job entails.

Added Hansa: "We’re looking for people with proven experience, or a demonstrable interest and passion for working in a residential care setting.  As well as English, candidates should be able to demonstrate excellent verbal communication skills in at least one major Asian language, plus have an understanding of the physical, emotional and cultural issues associated with Asian elders.

"Part and full time Care Officer positions are available to the right people, from one shift (seven hours) to five shifts (35 hours) per week.  Part time working could suit a nurse for example, looking to increase their salary and general experience, or returning mothers.”

An experienced, empathetic team, a modern physical environment and continually evolving services guarantee that elders at Aashna House benefit from first social, practical and medical provision.  Individual Care Plans, based on an assessment of each person’s cultural, physical, emotional and religious needs provide the basis for tailored support.

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Press release issued: July 26 2006