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Investors in history

Published by Tim Kidson on Sunday, October 21st, 2012 at 02:16 am


Many of the gongs, industry awards and competitions that businesses, especially SME's, can enter are a waste of time, energy and money.

MD Claire and I were talking about why this should be. I attended a recent event where the presenters were encouraging business delegates to make a commitment to the Investors in People (IIP) Standard.

IIP had a role when it was launched 20 years ago. In those days there were regional and national celebrations for organisations that met the Standard. You could display the IIP logo on your headed notepaper, and yes, we did it too. But now the Standard is cumbersome, some say unintelligible but certainly irrelevant, despite the underlying content, to the needs of 95% of SME's today.

Methods of internal and external communication have now emerged, and continue to emerge, that are just about the only way that small businesses can develop and sustain competitive advantage.

Claire hit the nail on the head. She said "Unless a business has a very specific need for external accreditation, it should concentrate on feedback from the people that really matter: colleagues, staff, stakeholders and customers."

And you don't need a blue badge on the wall to do that.

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