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Down and up

Published by Tim Kidson on Thursday, April 28th, 2011 at 08:57 am

There’s so much in the media about all the 40/50 somethings that are out of work, but it’s a great place to be if you know what to do about it.

We know lots of these people that are now in the market place and there has never been a better time to set up and run a business from home. The single most important thing to do is to find out what particular expertise you would like to take to market. It never ceases to amaze me how many people do not know the answer to the question: “What is it that makes you special?” It may be the journey of a lifetime to find the exact answer, but we don’t need to be that precise. At this stage we are just finding out where the direction of the business is likely to be.

Secondly we have to start developing great relationships with colleagues, (and this could be the person you sleep with) stakeholders and ultimately customers and or clients. We have to get closer than ever before to these people – we are looking for people that are on a similar journey towards excellence that we need to be on. And excellence is all around us when we look for it.

We need to get over a lack of regular money. There are different ways of looking at money in this context. We sometimes have to start to think differently, do things differently and behave differently. The battery hen gets regular feed, but now you are about to metamorphose into a free range chicken with all the liberation and excitement that means for many. It might be the first time in your life that you are in a position to determine the work life parameters for yourself and your family.

And what could be better than that?

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