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The MD’s appraisal is always the most important appraisal of all, but it needs to be conducted by a trusted outside adviser.
The board of an advertising agency were telling me how tough it is out there. Consensus is that advertising doesn’t work anymore; the banks aren’t lending; the internet is altering all the rules and so on. All these things, and lots more besides, are happening outside the business, yet the MD is carrying on more or less, inside the business, as he has done for years. What is that about?
Well, in fairness it can be very much because it is not always easy for any of us to change quick enough to deal effectively with the external operating environment. Especially whilst trying to deliver on business performance targets. However the business must be flexible and always ready to respond to the external demands of the market place.
This means that the workforce also need to have a similar mindset, but it always starts with the MD. Common sense really isn’t it?
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