Rob is Education Co-ordinator at Safeside, an interactive 'safety village' comprising street scene, bus, train, canal, shops and house, run by West Midlands Fire Service. He is responsible for the development of education programmes delivering experiential safety and citizenship education to children and adults across the West Midlands. Rob is also Co-ordinator of the Safety Centre Alliance, the national network of similar centres.

Rob has taught in several primary schools around the UK, most recently as a deputy head. He worked for a major house-builder in setting up a school and community programme across the Midlands and South-East. He ran his own business for three years developing programmes incorporating the objectives of businesses, local authorities, campaigning groups, charities and other organisations into the school curriculum, and designs and manages websites in his spare time.