Justin Halfpenny is a director for south east social housing contractor Prima Service. He has worked with social housing clients for 15 years, experiencing changes in the sector’s landscape first-hand at all levels: from his early career working on-site to his current strategic role. Justin believes it is vital that contractors join debate in the sector. He is also passionate about the professionalisation of the contractor sector, changing the focus from sales and short-termism to managing and preserving social assets. Also an independent business consultant, Justin has experience helping organisations improve their processes and create competitive advantage through technology. He strives to apply this theory to his work for the social housing sector.